I’ve never come across a person with such comprehensive knowledge of digital marketing, data and computing. This made him unique; not only can Andrew clearly articulate how to achieve the highest return from cross-channel marketing campaigns, but also demonstrate the best, most efficient ways in delivering these returns and measuring them.
Whilst running the operations at Latitude, he delivered a clear company strategy, bringing together disparate departments to start acting as one single unit. This had a real measurable impact on client performance and inter agency co-operation. He also made sure that everyone was happy in what they were doing, and would look to solve problems for those who weren’t. Even during stressful periods, Andrew would keep a smile on his face, leading with a real, positive attitude. This was evident in the work that everyone produced during his tenure. As a leader and a manager, Andrew earns my highest recommendation.